TRAVERSE
PROJECT OVERVIEW
CATEGORY
TIMELINE
BRAND
SPECIFICATION
FOOTWEAR
8 WEEKS
TIMBERLAND
HIKING
Design a women’s hiking shoe for Spring/Summer 2030, inspired by warm-climate trail environments and the evolving outdoor lifestyle for future consumers.
Emily Carter, 31
Physical Therapist Assistant & Part-Time Trail Guide
Balances movement, recovery, and rugged outdoor living in Bend, Oregon
WEEKLY CALENDER
Whether she's recovering, working, or guidance others, she's always moving between structured routines and
unpredictable terrain
USER VALUES
Active
Composed
Explorative
NATURAL TEXTURES
Directional Flow
Protective Layering
Organic Expression
Soft, responsive forms that adapt under pressure
Structured surfaces that balance flexibility and durability
Guided movement through textured, terrain-driven patterns
where does hiking create discomfort for Emily?
can We Find a solution that addresses her
pain points but enhances her performance?
HIKING
Hikers encounter unpredictable terrain, constant elevation changes, and varied surfaces that require traction, stability, and protection for every step
PROBLEMS
Internal heat and sweat accumulation reduce comfort and increase fatigue over time
Overheating During Movement
Uneven terrain creates instability, reducing control and increasing risk of injury
Uncontrolled Foot Placement
Dirt and debris clog outsole patterns, decreasing grip and performance mid-movement
Debris Buildup
Breathable Ripstop Upper
Ripstop construction reduces heat buildup while maintaining lightweight abrasion resistance
SOLUTIONS
Stabilized Midsole
Structured midsole geometry controls motion, reduces fatigue, and supports alignment on uneven terrain
Intentional Lug Patterning
Directional lug patterning maintains grip, sheds debris, and supports multi-surface movement
PRODUCT VALUES
Stability
Protection
Lightweight
How might we design a shoe that delivers stability, adaptability, and comfort in unpredictable terrain?
PANTONE COLORS
Sunlit Wheat
Earth Brown
Sandstone Tan
Cascade Blue
Alpine Snow
Mountain Gray
Multi Directional traction and stability on uneven rock surfaces
Terrain
Layered upper that adapts for protection and breathability
Protection
Reinterpreting Timberlands DNA into a futuristic lightweight hiking shoe
New Heritage
DESIGN PROCESS
VIZCOM WORKFLOW
PHASE 1
PHASE 2
Top View
Side View
Rear View
Front View
Bottom View
COLOR & MATERIAL
Nubuck Leather
durable, weather-resistant material with distinct Timberland heritage
Ripstop Nylon
lightweight breathable abrasion resistant material
EVA Foam
lightweight cushioning for long distance comfort
