NUVO
PROJECT OVERVIEW
CATEGORY
TIMELINE
BRAND
SPECIFICATION
FOOTWEAR
5 WEEKS
PUMA
LIFESTYLE
PUMA FASHIONÂ
Puma has established itself as a leader in cultural expression. The brand seamlessly blends sport and fashion, collaborating with artists, athletes, and creatives who challenge the future of foootwear
Where new materials, forms, and ideas are showcased before they elevate the fashion world
PARIS FASHION WEEK
FASHION INFLUENCE
Ripples, scales, fractals, lattices, woven geometries, or textures that look alive or in motion transform the material into a real experience. Hyper-texture gives garments visual drama that peaks a viewers curiosity about the designers inspiration.
RICK OWENS - 2025
IRIS VAN HERPEN - 2018
NOA RAVIV- 2016
IRIS VAN HERPEN - 2019
HYPTER-TEXTURE
DESIGN DNA & EVOLUTION
AVANTI - 2023
MOSTRO - 1999
UNI MOSTRO - 2024
Radical        Sleek        Disruptive
Sport-Luxury        Functional        Elegant
Monstrous        Synthetic        Aggressive
Each product is a reflection of form, function, and culture. Great design doesn't only solve problems. It adapts, experiments, and redefines the future.
How might we Transform
Runway fashion With a Concept Shoe That Blends In Well with
today’s trends?
DESIGN TRENDSÂ
New trends and textures are the difference maker for creating something relevant and exciting. Innovation for material choices and surface language heavily influences storytelling, identity, and emotional connection.
Layered  Precise  Biometric  Recyclable
3D PRINTING
BIO INFLUENCE
GORP CORE
Agile  Controlled  Patterned  Sleek
Technical  Sporty  Elevation  Reinforced
PRODUCT VALUES
INNOVATIVE
CULTURAL PRESENCE
SUSTAINABLE
SELF - EXPRESSION
PARAMETRIC
MORPHED
DYNAMIC
SPONTANEOUS
FORM INSPIRATION
3D WORKFLOW
SKETCH GUIDLINE
BUILT MODEL IN GRAVITY SKETCH
REFINEMENT IN BLENDER
