CLOUDVELO
CATEGORY
FOOTWEAR
PROJECT OVERVIEW
TIMELINE
BRAND
13 WEEKS
ON
SPECIFICATION
PICKLEBALL
PICKLEBALL
Pickleball players lack a go-to performance shoe built specifically for the demands of the sport. Instead, they rely on footwear adapted for tennis, basketball, running, and training none of which are purposefully designed for the constant lateral movement, controlled footwork, and high-frequency play featured in pickleball.
ECOSYSTEM
SOCIAL SCENE
The sport is accessible to players of all ages and skill levels, making it easy for anyone to participate and improve.
Pickleball fosters a highly social environment, where play is built around community, interaction, and shared experience.
PROFESSIONAL SCENE
Controlled
Elite
Strategic
High Speed
The emergence of the PPA, MLP and the APP signals the rapid growth and increasing legitimacy of pickleball at the highest level.
GROWTH
NATIONAL GROWTH
Pickleball participation has grown over 450% from 2020 to 2025,
making it the fastest growing passtime in the United States
INTERNATIONAL GROWTH
Olympic inclusion drives global interest and legitimacy
With the potential for inclusion in the Brisbane 2032 Olympics, pickleball is positioned for global visibility and accelerated growth.
MOVEMENT
PICKLEBALL COURT
INTENTIONAL DIRECTION
Players are forced to rely on footwear adapted from other activities, resulting in inconsistent containment, reduced control, and increased fatigue over time.
rotational / recovery movement
lateral movement
forward / transitional movement
HOW MIGHT WE DESIGN A SHOE THAT ENHANCES STABILITY, CONTROL, AND CONTAINMENT?
USER VALUES
competitive
confident
social
CONTAINMENT
Built around the idea of containment by controlling movement without restricting freedom
SKETCH PROCESS
CONTAINMENT FOCUS
INTERIOR COMPONENTS
SPEEDBOARD MOC 3D PRINT
MIDSOLE GEOMETRY
OUTSOLE THUMBNAILS
BRAINSTORMING
FINAL DIRECTION
Inspired by coastal city movement and calm confidence, the Deep Marine colorway brings a clean, versatile energy for new players, everyday wear, and modern
pickleball culture.
DEEP MARINE
Inspired by relentless movement and competitive intensity, the Evergreen Moss colorway is built for high level players who thrive on precision, endurance, and fast-paced court control.
EVERGREEN MOSS
Inspired by Austin’s young social energy and growing pickleball culture, the Austin Clay colorway blends warm tones and expressive contrast for players who treat the court as both competition and community.